Surviving Ranking Editorial Deadlines: Essential Tips to Stay Sane & On Track
 

Marketing and BD professionals in law firms navigate a demanding landscape year-round, balancing strategic initiatives, client engagement, and brand positioning. From developing thought leadership content to strengthening relationships with key stakeholders, their workload requires agility, creativity, and precision.

However, one of the most dreaded challenges arises when legal ranking directories have a deadline.

These high-stakes reports require meticulous coordination, flawless data accuracy, and persuasive narratives—often under intense time pressure. The process demands collaboration across teams, extensive revisions, and the ability to manage competing priorities, all while ensuring that the firm’s expertise is showcased effectively. Even the most experienced professionals can feel the stress creeping in.

If you’re in the thick of it, you’re not alone. Here are some battle-tested strategies to power through while maintaining your sanity:

- Clear deadlines and role assignments: Ensure that every team member knows their responsibilities and the timeline. A well-defined process minimizes confusion and prevents last-minute scrambles.

- Prioritization & realistic expectations: Not all rankings require the same level of effort. Focus on the submissions that align best with your firm’s strategic goals and allocate resources accordingly.

- Automating repetitive tasks: Legal AI tools can help streamline data entry, draft compelling descriptions, and organize information, saving valuable time. Leverage technology wherever possible.

- Knowing when to take a deep breath and step away: Burnout doesn’t help anyone. Sometimes, a short break can boost productivity and help refocus your energy.

- Keeping a repository of past submissions: A well-organized archive of previous ranking submissions can serve as a valuable reference, making the process smoother each year.

- Proactive internal communication: Regular check-ins with key stakeholders (partners, practice heads, and researchers) ensure alignment and prevent last-minute surprises.

- Celebrate small wins: Ranking season is tough, but every completed submission is an achievement. Recognizing progress keeps morale high.

- Celebrate the completion of a major submission round: When you’ve successfully turned in a stack of reports for a specific deadline, take a moment to acknowledge the accomplishment. Whether it’s a coffee break, a team lunch, or simply stepping away from your desk for a short walk, pausing to celebrate helps reset your energy before the next round.

Deadlines will always be stressful, but a structured approach makes all the difference. Stay focused, stay organized, and power through. Each submission strengthens your firm’s reputation and contributes to its success.

You’ve got this!
 

Chantal Williams has more than twenty years of expertise in business development, communications, marketing, and public relations. A pioneer in legal marketing and business development in Latin America, she was at the forefront of the discipline before it became an essential function in law firms. Passionate about innovation and artificial intelligence, she has been shaping the future of legal marketing since 2005. As a speaker and author, she drives high-level conversations in the legal industry.

As the Head of Business Development, Marketing & Communications at Von Wobeser y Sierra, one of Mexico’s leading law firms, she develops and executes innovative strategies that enhance the firm’s market positioning, strengthen client relationships, and drive sustainable growth. Chantal previously held C-suite roles at top multinational companies, shaping corporate strategies and leading high-performing teams

Chantal also co-founded Williams-Salas and Peraza, providing innovative business development, marketing, and communications strategies for law firms. Her experience working with both leading multinational and boutique firms gives her a unique perspective on industry challenges and opportunities.

Beyond her leadership role, Chantal teaches marketing and business development as a professor at LexLatin, mentoring lawyers, business development, and marketing professionals globally. Additionally, she is a strong advocate for diversity, equity, and inclusion and was a founding member of Von Wobeser y Sierra’s Diversity & Inclusion Committee. She is also a recognized thought leader, frequently sharing insights on leadership, collaboration, and communication skills, contributing to meaningful discussions about the legal profession and client-centric strategies.

She has an undergraduate degree from George Washington University and has pursued advanced education at Harvard University, Fordham Law School, and IE Business School.