UpWyse Legal Marketing Welcomes Andrea Avilés to the team

October 9, 2024

UpWyse Legal Marketing is proud to announce the addition of Andrea Avilés to its team as a Senior Marketing Consultant.

Andrea brings nearly 20 years of experience in marketing, strategic planning, communications, market intelligence, and business development, with expertise across multiple industries, including the legal sector and FMCG giants such as Coca-Cola and Unilever.

Her extensive knowledge spans across Central America and the Dominican Republic.

Andrea previously served as the Director of Marketing and Business Development for Dentons Central America, where she played a key role in driving strategic planning, regional business growth, and client development through deep market insights. She successfully led the development and execution of business and communication strategies for Central America and managed the implementation of Dentons’ global strategy across the region.

She also managed the firm’s applications to prestigious international rankings such as Chambers & Partners, Legal 500, IFLR 1000, Leaders League, IP Stars, and Latin Lawyer. Additionally, Andrea was the creative force behind the podcast and webinar series "Perspectiva Laboral" for Dentons Latin America.

Her deep expertise and industry knowledge will be invaluable to UpWyse as the firm continues to expand its presence in the legal marketing industry.

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