News
Your Perspective Is Intellectual Property Too
International, Crystal Lo | INTA
In this article, Crystal Lo, Head of Latin Counsel’s China Desk, reflects on how personal brand, professional visibility and thought leadership have become increasingly important assets for lawyers across all practice areas.
In the legal community, when the term intellectual property is mentioned...
How Algorithm-Driven Recommendations Are Changing Brand Protection
International, Crystal Lo | INTA
In this article, Crystal Lo, Head of Latin Counsel’s China Desk, examines how algorithm-driven recommendations are beginning to reshape traditional concepts of trademark confusion and brand protection.
For decades, trademark law has relied on one central test: would an "average consumer" be confu...
Giselle Reuben: Latin America’s voice at INTA and the global challenges of trademark enforcement
Latin America-wide, Interview | BLP Legal | INTA
Giselle Reuben, a Partner at BLP in San José, Costa Rica, has built a career combining intellectual property practice with extensive involvement in some of the sector’s principal international professional organisations. She joined BLP in 2006 and became a Partner in 2014. Her practice focuses on In...
Craig VanGrasstek presents new trade wars book at Alessandri
Chile, Alessandri | INTA
Alessandri hosted international trade academic and expert Craig VanGrasstek during his visit to Chile to present On Trade War, his latest book, published by Cambridge University Press in 2026.
The event, held at the firm’s offices and organized together with the International Trademark Associatio...
