BLP renews its brand: the new face of corporate legal advice in Central America

May 23, 2024

BLP excitedly announces the official launch of its new brand image. This precise and modern change reflects everything that BLP represents while reaffirming its commitment to excellence in corporate legal advice. 

"Since our founding in 2003, BLP has redefined legal services in the region by acting as true allies that constantly innovate for their clients. For more than 20 years, we have challenged traditional legal practice, anticipating market trends with our vision that companies do not just need lawyers, but true business partners, hence our name: Business Law Partners."

"Never being satisfied is something that drives us," comments Luis Castro, co-founding partner at the firm. "We believe that conformism is the enemy of success. That is why we constantly look for great challenges, projects, goals, objectives and transactions. This rebranding represents our need to display the firm´s evolution, how it adapts to new times, without losing our roots, and what we are today: a team of passionate professionals who enjoy what we do, as well as our ability to work as a single team focused on our clients´ objectives". 

The presentation of the new brand coincides with the change of headquarters in Costa Rica. The new offices located on the 8th Floor of Roble Corporate Center (RCC) in Escazú, offer a personalized and first-class experience to our clients and team, with modern facilities designed to promote collaborative work, increasing efficiency, and reducing our environmental footprint. 

In the words of Monica Malcotti, Director of Business Development: "This rebranding is another reflection of the constant innovation that distinguishes our firm. Over the years, we have gained experience and today we can say that BLP is a reference in Latin America, differentiating ourselves by providing strategic legal solutions that continuously set the bar in the business world". 

This vision and dedication have made BLP the preferred law firm for emerging and established companies in Central America, standing out for its unique combination of experience, innovation and talent. 

Castro adds, "While the brand adapts to modern trends, BLP’s DNA remains intact. We believe that this new corporate image represents it in a more truthful and contemporary manner." 

The BLP brand is not only striking to its corporate clients, but it is also a fascinating project for professionals with whom we share values ??and vision and keeps attracting the best talent in the region. 

With this new image, BLP reaffirms its commitment to continue being the strategic partner of companies in the region, offering cutting-edge legal advice with business sense that drives the success of our clients. 

BLPlegal.com