Greenberg Traurig advises Betterware on the acquisition of Tupperware in Latin America

Greenberg Traurig represented Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX), the parent company of Betterware and Jafra (BeFra), in its definitive agreement to acquire Tupperware’s operating assets in Latin America, primarily in Mexico and Brazil, the region’s core markets. As part of the transaction, BeFra will also obtain a perpetual, royalty-free, and exclusive license for the "Tupperware" brand for the entire LatAm region.  BeFra will acquire 100% of Tupperware’s LatAm businesses for US$250 million, consisting of US$215 million in cash funded with debt and US$35 million in BeFra shares, on a debt-free, excess-cash-free basis. The deal is expected to close during the first half of 2026, according to the company’s press release.

The Greenberg Traurig Team representing Betterware of Mexico was led by Antonio Peña, Co-Chair of the firm’s Latin America Practice, with Arturo Pérez-Estrada, Mexico City Corporate Shareholder, Manuel R. Valcarcel IV, Miami Intellectual Property & Technology Shareholder, and Flora R. Pérez, Fort Lauderdale Corporate Shareholder.

gtlaw.com