Marcela Mancía joins IGNITE and launches IP practice  

Marcela Mancía has joined IGNITE Legal & Financial Advisors as partner, where she will lead the launch of the firm’s Intellectual Property practice in El Salvador.
The move marks a new stage following nearly a decade leading a regional structure and reflects growing demand for strategic advisory in the protection of intangible assets, according to the firm.

With more than 27 years of specialization, Mancía is regarded as one of the leading IP practitioners in El Salvador. Her track record includes serving as the exclusive country member for El Salvador in the Global Advertising Lawyers Alliance (GALA), as well as active participation in INTA and the Inter-American Association of Intellectual Property (ASIPI), where she recently served on the Host Committee for the regional meeting held in El Salvador.

"IGNITE is the answer to clients’ need for a strategic partner on the front line of defending their assets," Mancía said.
The new practice will focus on trademark portfolio management, patents, anti-piracy, advertising law, and the protection of intangible assets, with an approach that bridges local regulation and international standards.
The firm positions itself as a boutique legal and financial advisor offering a strategic, multidisciplinary and highly personalized service.

About Marcela Mancía

Marcela Mancía is a partner at IGNITE Legal & Financial Advisors, where she leads the Intellectual Property practice. She has over 27 years of experience and has built her career at leading firms in El Salvador, including IDeas Trademarks & Patents, where she was a partner from 2018 to 2026, and Romero Pineda & Asociados, where she worked for more than a decade in the IP field. She also served as an associate at Saenz & Asociados, advising local and international clients on intellectual property and corporate matters.

Her practice covers trademarks, patents, copyrights, domain names and trade secrets, as well as anti-counterfeiting and enforcement strategies, including border measures and litigation. She also advises on corporate matters such as M&A, business structuring, due diligence and regional expansion.

She serves as the exclusive country member for El Salvador in the Global Advertising Lawyers Alliance (GALA) and is actively involved in INTA and ASIPI, as well as serving on the Board of the Salvadoran Intellectual Property Association (ASPI). She has been recognized by Chambers Latin America in the field of intellectual property. She holds a law degree from Universidad Dr. José Matías Delgado.